International Marketing Assignment Example | Topics and Well Written Essays - 4250 words

International Marketing - Assignment Example A number of scholars states that this system can be traced back to 6000 years back (Kapil, 2011). International marketing generally involves recognizing the fact that people across the globe have different needs and requirements. In simple terms, it is defined as marketing across the national borders (Campbell, 2009). In this paper, such difficulties will be uncovered and along with that solutions to those problems will be also highlighted. Apart from that, the significance of important tools such as multinational marketing information system (MMIS), IMC etc. will be also highlighted. The firm chosen for this purpose from the UK market in Vodafone and the BEM (Big Emerging Market) selected for the company to enter is Brazil. Investigation on Vodafone’s international presence have shown that the company is yet to make its presence in the Brazilian market and Brazil being one of the largest country with emerging economy is a justified choice. Question 1 Trade is becoming increas ingly global and is increasing in size at a robust rate. A number of reasons for this are responsible. One of the most evident one is the progress of technology. The improvement of transportation and communication system has provided companies with heap of opportunities and that made business and trade more practical (Nelson, 1999). The rapid expansion of business houses across the national borders has also tendered opportunities for the customers to avail the best products of different countries. The level of competition has also increased due to globalization as firms compete to produce the best product and offer the highest quality services (Onkvisit and Shaw, 2004). However, an organization operating in the overseas market has to face certain difficulties in getting accustomed with the situation of the target country. The issues arise in the form of cultural differences, language differences and differences in the market characteristics. Although, the problems mentioned above ap pears after the beginning of operation, but prior to that a number of issues also take place during the phase of market research. An international company might also face difficulties when attempting to research the market for a product or service (Holmquist, 2012). Vodafone is a telecommunication company and therefore the telecommunication sector of Brazil needs to be evaluated. Large companies across the globe have identified that international markets offer huge potentiality for the success of a business. In terms of the market size, countries such as India, Brazil, Russia and China are huge. Furthermore, the purchasing power of the consumers belonging to these countries is significant. Despite that, a company has to deal with a number of difficulties and complexities when attempting to research the market for a product or service in the chosen country. Nowadays, companies and other establishments use marketing research techniques so as to manage and minimize the risks associated with the market (Linder, 2006). Several studies have shown that companies do not spend much amount in developing products that market research indicates will be unsuccessful in the market. However, it is also true that marketing research at times did not shows proper results. The marketing research process is costly and at times produces results that are questionable. Now for Vodafone to enter the Brazilian market with its telecommunication products, it needs

Marketing research proposal Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing research proposal - Essay Example It appears that this group is consuming other soft drinks in large quantities and is attracted to buying drinks for reasons other than quenching thirst. This report will outline how Pepsi-cola should conduct their research using qualitative and quantitative techniques in order to understand the current market trends. This will enable the brand to capture a larger share of the market. In Australia Pepsi competes with its main rival Coca Cola for a share of approximately $3.8Billion. It is estimated that market will continue to compound annually until 2016 by 2.5 percent. More recently market dynamics has changed with the introduction of a number of new healthier and trendy beverages. People are shifting to water and fruit drinks since these are perceived as healthier drinks. Energy drinks on the other hand are gaining popularity due to increase in their advertisement as alternative drinks. These lifestyle and behavioral changes where people are gradually shifting to taking drinks that they perceive to be healthier and trendy have adversely affected the overall sales of the Pepsi cola soft drink product line as illustrated in figure 1. As illustrated in figure 2, the largest consumer group for Pepsi is the 35-50 year old segment, however over the last ten years this group has declined, while the 50-60 year old group is showing increases. On the other hand the 18-35 year old segment has steadily declined. In other words Pepsi’s customer base is declining because of poor adoption rates in the youngest group and changes in the older group’s consumption behaviour. The question that Pepsi’s management faces is on how to reverse the decline in sales. Is it to change the advertising/communication strategy or to develop a new product that will capture the market change, that is, to produce a drink that people will perceive as healthy and

Japanese Comfort Women Essay Example for Free

Japanese Comfort Women Essay It is estimated that between one and two hundred thousand female sex slaves were forced to deliver sexual services to Japanese soldiers, both before and during World War II. These women were known as comfort women and the Imperial Conference, which was composed of the emperor, representatives from the armed forces and the main Cabinet ministers, approved their use by Japanese soldiers. Walkom) The term comfort women refers to the victims of a premeditated systematic plan originated and implemented by the government of Japan to enslave women considered inferior and subject them to repeated mass rapes, said Michael D. Hausefeld, one of over 35 lawyers in his firm representing the former sexual prisoners in a class action lawsuit currently pending against the Japanese government. (Eddy) Since ancient times, prostitutes in Japan chose to sell their bodies either for family, poverty, or for saving her husband and her children. More or less, their sacrifices were seen as positive. But, being forced to become comfort woman by Japanese is seen as negative. The difference between the Japanese prostitutes and comfort women is that the comfort women did not choose to be trapped as a sex slave and they were not paid for what they did. In 1931, when the Japanese army invaded Manchuria, â€Å"comfort houses† made their first appearances. These comfort houses were created to provide the Japanese soldiers with outlets for their sexual needs. In the beginning, there were only a few comfort houses but after the Nanjin Massacre occurred in 1937, many more were added, basically to every place that the Japanese were stationed. (Walkom) After the Japanese soldiers slaughtered thousands of Chinese people in the Nanjin Massacre, they barbarically raped an insurmountable number of women. As a result, anti-Japanese sentiments grew and it became harder to fully occupy these lands. The government set up comfort houses to decrease disorder and give the approximately two million soldiers a place to satisfy their sexual needs. The Japanese did not have enough prostitutes to supply the needs of the soldiers so they commissioned civilians to develop comfort houses. At the time, only a small percentage of Japanese women were mobilized to â€Å"work† in comfort houses and they were all prostitutes to begin with. The majority of the comfort women were actually Korean women, who were forcibly taken from Korea to service the needs of the Japanese soldiers. After the war, the Japanese government destroyed all evidence of their involvement in Japanese comfort houses, enforcing that commercial businessmen were responsible for the movement of women. Many of the comfort women were kidnapped or deceived into voluntarily working in comfort houses. Once they were there, they were trapped and forced into prostitution. Some women reported that Japanese agents offered them good jobs or education. Others were told that each family in the village had to donate a daughter to the war effort. Many others were offered food, shelter and factory jobs. The Japanese also kidnapped young, unmarried girls when they had a shortage of comfort women. The ages of the girls in the comfort houses ranged from 15 to 19, with the minority exception of some younger girls and some older, married women. The girls were transported between military bases like cargo, under heavy guard in army trucks, trains, ship and bus. They were forced to lose their virginity before arriving at the bases to prepare them for having sexual intercourse with tens of soldiers every day. Many women contemplated death after this, as they believed their virginity to be more precious than life. (Henson) When living in the comfort houses, the comfort women lived in fear and desperation. They were unable to leave, as they were heavily guarded. Each day, they were penetrated by as many as 50 soldiers, until they were sore and bloated to the point of not being able to open their legs. If they were infected with a sexually transmitted disease, they received injections known as Injection 606. If infected enough times, they lost their fertility. In Japan, infected women were killed. Their food was mixed with cyanide, their bodies taken to a cave and finally, the cave was blown up with a grenade. The comfort houses made money off these women and it is believed that the Japanese government paid them, as most of the soldiers paid by coupons. As soon as the war was finished, the Japanese Imperialist guards disappeared without trace. Most comfort women describe the experience this way, Suddenly, the soldiers came no more, and upon asking we found that the war had ended. In other regions, as the Japanese committed â€Å"harikari, the women were forced to do the same. In extreme cases, the women were put in a cave and blown up. After the war, many of the comfort women were too sick to be moved and were taken under the care of the American army. Most of the women were left with no place to go, as they were in a strange country with no money, and were too humiliated to go home. According to one comfort woman, my bodys wasted, therefore I do not dare go home in fear of being ignored and looked down upon. Even after the war ended, the comfort women were not free. Their guilty minds and inferiority complexes kept them from returning home and they stayed in foreign countries. The small amount that married, were often forced to separate after the fact that they were comfort women was known, or they were divorced because they could not have children. The victims are still suffering the pain physically and psychologically. More than half of them could not get pregnant, and most of them have chronicle diseases. Furthermore, the psychological impact on these women made them felt themselves dirty, ashamed that they disgraced themselves and isolated themselves from others. They are either afraid of getting married, or unable to ask for any commitment from their lovers. For those who got married, their marriage was unstable and unhappy due to their past. Some thought that they must have done something evil in their previous life that they have to be punished in this life. (Hicks) They go to tempos to chant sutras, to confess, to pursue liberation, and they even commit suicide. Although the period of time they spent at the Japanese military base was a small part of their life, what they had experienced caused an incurable impact on their health, marriage, mind, and social adaptation. Although the Japanese government continues to deny or minimize their involvement with comfort women, their defense is unraveling. A conference on Japanese Crimes Against Humanity: Sexual Slavery and Forced Labor was held last year, in which Japanese researchers delivered papers which claimed that the Japanese military, the rest of the government, and Japanese industry were all involved in the decision to provide sex slaves for the countrys soldiers. (Chunghee) Japanese historian Hirofumi Hayashi said: The establishment and development of the military comfort women system as not only carried out by the total involvement of every section of the military but also by administrative machinery at every level of the Japanese state In addition, we should not overlook that Japanese companies were their accomplices. (Chunghee) Researchers from the Center for Research and Documentation of Japans War Responsibilities in Yokohama showed that Japanese rubber companies were under government contra ct to supply 20 million condoms a year to armed forces once the decision had been made to provide sex slaves to the soldiers. Rumiko Nishino wrote that high-ranking adjutants commissioned by Cabinet and sub-Cabinet-level government officials implemented the distribution of the condoms. The availability of condoms to the general population became almost nil. (Chunghee) Last year, the Japanese appeals court overturned an earlier ruling that orders the government to compensate women who were forced to serve as sex slaves during World War II. Both sides had appealed that ruling. The plaintiffs because they thought the compensation was too small, and the government because they refused to pay. Duke) In deciding in favor of the government, the Hiroshima High Court said abducting women to use them as forced laborers and sex slaves was not a serious constitutional violation. Tokyo has admitted that its wartime army had set up brothels, and forced thousands of Koreans, Filipinos, Dutch and Chinese to serve as prostitutes, but it has refused to compensate these victims. Historians say as many as 200,000 women were f orced into sexual slavery during World War II.

Bond Pricing and Interest Rates

Bond Pricing and Interest Rates Bond Pricing And The Term Structure Of Interest Rates: A New Methodology For Contingent Claims Valuation We read the paper Bond pricing and the term structure of interest rates by Heath, Jarrow, and Morton. Their paper presents a theory for valuing contingent claims under a stochastic term structure of interest rates. The methodology takes as given an initial forward rate curve and a family of potential stochastic processes for its subsequent movements. A no arbitrage condition restricts this family of processes yielding valuation formulae for interest rate sensitive contingent claims which do not explicitly depend on the market prices of risk. In relation to the term structure of interest rates, arbitrage pricing theory has two purposes. The first is to price all zero coupon (default free) bonds of varying maturities from a finite number of economic fundamentals, called state variables. The second, is to price all interest rate sensitive contingent claims, taking as given the prices of the zero coupon bonds. The primary contribution of this paper, however, is a new methodology for solving the second problem, i.e., the pricing of interest rate sensitive contingent claims given the prices of all zero coupon bonds. The methodology is new because (i) it imposes its stochastic structure directly on the evolution of the forward rate curve, (ii) it does not require an inversion of the term structure to eliminate the market prices of risk from contingent claim values, and (iii) it has a stochastic spot rate process with multiple stochastic factors influencing the term structure. The model can be used to consistently price (and hedge) all contingent claims (American or European) on the term structure, and it is derived from necessary and (more importantly) sufficient conditions for the absence of arbitrage. The Difference Between Duration And Maturity In Bonds Based on the article: Bond Price Volatility and Term to Maturity: A generalized Re-specification Most investors and especially we who are taking the course Fixed Income Securities are familiar with the bonds maturity. The article wants to illustrate why we cant just rely on the length of maturity when estimating how volatile the price for a certain bond is. As we have read before during the course, there is a common and accepted thumb rule that tells us that for a given change in yields, the price change for the bond will be greater the longer the term to maturity is. Therefore I first of all want to highlight the difference between the duration and maturity. Firstly I will have a short explanation of these two terms and further I will continue this paper by explain some important parts from the article. When it comes to maturity, we all know the maturity is the point in time when the investor receives back the principal. We also know that a bond will increase in value, that is, the price of the bond will increase, if the interest on the market decrease and vice versa. From this statement above, it may be clear that the longer maturity, the more changes in the interest rates can be waited and the more volatile the bond price will be. The duration of a bond will show how sensitive a bonds price is to changes in the interest rate. Its a measurement for how much the bond price will change due to a one percentage change in the interest rate on the market. Duration of 7 means for instance that if the interest rate raises by one percentage means that the price of the bond will fall 7 percentages. The duration is simply the weighted average amount of time that it takes for the investor to be repaid all cash that is both the coupon payments and the end, principal payment. Therefore the duration will always be less than the maturity, except for zero-coupon bonds where they will be equal. These two properties are important when it comes to duration: The first one is that the longer the maturity, the higher the duration. The second one is that the lower the coupon payment the higher the duration. With these facts above, I want to highlight the important aspect of this what the article goes through. Indeed, the price volatility is connected to the time structure of the bond, but its not direct mathematically related to the maturity in a pure simple way. Since there are evidence that duration is more accurate, the authors for the article wants to generalize the following: For a given basis point change in market yield, percentage changes in bond prices vary proportionally with the duration and are greater, the greater the duration of the bond. There is also true that there is an inverse relationship between duration and coupon. This means that a higher coupon bond will automatically be seen as a shorter-term bond than a bond that has a lower coupon payment, even if they in fact have the same maturity period. Furthermore, this means that a comparison of these bonds with equal maturity will underestimate the default risk premium in periods of upward sloping yield curves and also overestimate the premium in periods of downward sloping yield curves. For instance, referred to the above information, there is evidence that the duration varies inversely with coupon rates. A 50 year 8 percent coupon bond, yielding 6 percent, have approximately the same duration as a 20 year 2 percent coupon bond yielding the same amount of 6 percent. To sum up the article and this paper, I want to highlight the complexity of the relationship between the bond price volatility and the maturity, as well as the relation between then bond value and the duration, even if I believe that duration is a more accurate measurement of price volatility. Expectations, Bond Prices, And The Term Structure Of Interest Rates The term structure of interest rates is of great importance when dealing with bonds, since the interest rate significantly affects the bond price. Burton G. Malkiel examines the relationship between market interest rates and bond prices in his article Expectations, Bond Prices, and the Term Structure of Interest Rates, where he takes the position that Lutz theory of Basic Behavioural postulate is correct and important in understanding the behaviour of market interest rates of securities with different term to maturity. Lutz says that investors decide whether to invest in bond based on their expectation of future short rates, since they are not able to predict long term rates. Malkiel furthermore aims to ease the principle hypothesis by Hicks and Keynes, that future prises are biased expectations of future spot prices. A bonds market price or value is determined by four factors: the face value of the bond; the coupon or interest paid periodically to the bondholder; the effective interest rate per period; and the number of years to maturity. The lower interest rate, the higher the bond price hence the significant relationship between the two factors. The term structure in this sense is important since the investor wants to choose the term and bond that is most beneficial. According to Malkiel, the term structure is based on investors expectations, which is influenced by the normal range of interest rates. If interest rates appear to be very high relative to the normal range, investors may expect that interests will fall and vice versa. The term structure problem is furthermore analysed with a combination of spot and forward trading, resulting in longer term rates as combinations of relevant forward short rates: (1 + R2)2 = (1+r1)(1+r2). When long-term average rates are below the current short rate future short-term rates are expected to fall, and conversely, long rates will exceed the current short rate if future short rates are expected to rise. Additionally, when interest rates are believed to be high in relation to historical averages, investors will prefer long-term bonds while issuers prefer to sell short-term securities, whilst low interest rates will encourage investors to buy shorts and issuers to sell longs. Supporting Lutzs theory, Malkiel makes the conclusion that short and intermediate areas of the yield curve exhibit more dramatic responses to changes in expectations. This is due to the fact that investors cannot predict the long term rates; they only interpret the near past and current market conditions. What is also worth mentioning is that the term structure fluctuates more between e.g. one to two years, and three to six years, compared to a very long period of time, e.g. thirty-four and sixty-eight years. This is also due to the fact that it is difficult to predict changes in interest rates for such a far away future. This furthermore explains that the yield curve tends to flatten out the longer term to maturity. To conclude, investors will choose to purchase bonds depending on their expectations of how interest rates will change in the near and long-term future, the term-structure, and that presumably would be most beneficial in terms of bond price and returns. Does Duration Extension Enhance Long-Term Expected Returns? The articles main purpose is to give investors important information regarding duration and if you can gain a profit or not in the long-term. The author is using empirical evidence mainly from the U.S. Treasury bond market over the past 25 years. All the results of the past returns depend on the interest rate trend in the period the authors are looking at. The focus in the article lies on the long-run expected return differentials across bonds with different maturities. The risk premium is defined as the long-term return exceeding short-term risk-less rate. The writer means that the one-year bill earns on average 150 basis points higher return than one-month bill and after two years the yield curve will remain a constant line. In other words the return of the bill will stay reasonably the same at two years but recall that long-term bonds are riskier than short-term bonds because it is difficult to predict the future. In other words it is uncertain how much the bonds are worth in the long-term because there are many different causes that affect the value in the future. The article discusses the bond risk premium using six theories. There are three classic term structure hypotheses. The first is called pure expectations which means assuming that there is no risk premium. The second is the liquidity/risk hypothesis explaining the compensation for return volatility. The third explains the increase and decrease with duration depending on time horizon called the preferred habitat theory. Ilmanen presents two modern asset pricing theories. One that explains the risk premium proportional to return volatility and the other one that clarifies CAPM. The latter explains that the risk of assets depends on the sensitivity to aggregate wealth as in stock market sensitivity (ÃŽ ² correlation) and risk premium (ÃŽ ² Market risk premium) which in turn depends on market volatility and risk aversion level. Equilibrium model means assets performing poorly in bad times should earn positive risk premium while assets performing well are accepted for low yields but other non-risk related factors are also mentioned. To sum up the article long-term bonds are riskier than short-term bonds and investors earn positive risk premium for bearing this risk. Various models specify that expected returns are linear in duration and return volatility but other factors may contribute. References Longstaff, F. A., and E. S. Schwarz (1992), Interest Rate Volatility and Term Structure: A Two-Factor General Equilibrium Model, Journal of Finance, Vol. 47(4), pp. 1259-1282. Heath, D., R. Jarrow, and A. Morton (1992), Bond Pricing and Term Structure of Interest Rates: A New Methodology for Contingent Claims Valuation, Econometrica, Vol. 60(1), pp. 77-105. Hopewell, M. H., and G. G. Kaufman (1973), Bond Price Volatility and Term to Maturity: A Generalized Re-specification, The American Economic Review, Vol. 63(4), pp. 749-753. Malkiel, B. G. (1962), Expectations, Bond Prices, and Term Structure of Interest rates, The Quarterly Journal of Economics, Vol. 76(2), pp. 197-218. Ilmanen, A., (1996), Does Duration Extension Enhance Long-term Expected Returns? Journal of Fixed Income, September, pp. 23-36.

Road less Travelled :: essays research papers

Certain administrators, educators, and medical professionals in our ranks are recommending strange books which teach skepticism, atheism, and New Age philosophies. This present report draws the curtain back, so you will not be ignorant when these concepts and their corollary code words are presented in your area. It may all sound very exciting, mystifying, and life-changing. But it is old-fashioned Oriental mysticism in a new guise. There are churchmen and medical professionals in our ranks who claim that these books will change a person’s life. We agree. THE ROAD LESS TRAVELED M. Scott Peck, M.D., is a practicing psychiatrist. His most famous book is The Road Less Traveled, which was initially published in 1978. It has been a national best-seller ever since. This book, and its companion volumes by the same author, are increasingly being urged on our people. The subtitle of this book is A New Psychology of Love, Traditional Values and Spiritual Growth. Sounds pretty good, does it not? Do not be fooled. We are giving you an advance warning. You may find these theories taught at your own church one of these days. Peck excites the imagination to lofty flights of fancy while subtly instilling pride in one’s own wisdom. This is the secret of its fascination. It lures one on to seek a wisdom hidden from, and unavailable to, commonplace people. One might think that M. Scott Peck is a very wise man, in view of the profundity which people imagine they find in his writings; yet we will learn that, by his own admission, he is a tobacco and alcohol addict. The wisdom of the world is foolishness with God. â€Å"The wisdom which spiritualism imparts is that described by the apostle James, which ‘descendeth not from above, but is earthly, sensual, devilish.’ This, however, the great deceiver [initially] conceals.†Ã¢â‚¬â€Great Controversy, 554. M. Scott Peck teaches his readers that they must forsake the half-truths their parents have taught them and become skeptics in order to attain the level where wisdom begins: â€Å"Science is a religion of skepticism. To escape from the microcosm of our childhood experience, from the microcosm of our culture and its dogmas, from the half-truths our parents told us, it is essential that we be skeptical about what we think we have learned to date. It is the scientific attitude that enables us to transform our personal experience of the microcosm into a personal experience of the macrocosm. Road less Travelled :: essays research papers Certain administrators, educators, and medical professionals in our ranks are recommending strange books which teach skepticism, atheism, and New Age philosophies. This present report draws the curtain back, so you will not be ignorant when these concepts and their corollary code words are presented in your area. It may all sound very exciting, mystifying, and life-changing. But it is old-fashioned Oriental mysticism in a new guise. There are churchmen and medical professionals in our ranks who claim that these books will change a person’s life. We agree. THE ROAD LESS TRAVELED M. Scott Peck, M.D., is a practicing psychiatrist. His most famous book is The Road Less Traveled, which was initially published in 1978. It has been a national best-seller ever since. This book, and its companion volumes by the same author, are increasingly being urged on our people. The subtitle of this book is A New Psychology of Love, Traditional Values and Spiritual Growth. Sounds pretty good, does it not? Do not be fooled. We are giving you an advance warning. You may find these theories taught at your own church one of these days. Peck excites the imagination to lofty flights of fancy while subtly instilling pride in one’s own wisdom. This is the secret of its fascination. It lures one on to seek a wisdom hidden from, and unavailable to, commonplace people. One might think that M. Scott Peck is a very wise man, in view of the profundity which people imagine they find in his writings; yet we will learn that, by his own admission, he is a tobacco and alcohol addict. The wisdom of the world is foolishness with God. â€Å"The wisdom which spiritualism imparts is that described by the apostle James, which ‘descendeth not from above, but is earthly, sensual, devilish.’ This, however, the great deceiver [initially] conceals.†Ã¢â‚¬â€Great Controversy, 554. M. Scott Peck teaches his readers that they must forsake the half-truths their parents have taught them and become skeptics in order to attain the level where wisdom begins: â€Å"Science is a religion of skepticism. To escape from the microcosm of our childhood experience, from the microcosm of our culture and its dogmas, from the half-truths our parents told us, it is essential that we be skeptical about what we think we have learned to date. It is the scientific attitude that enables us to transform our personal experience of the microcosm into a personal experience of the macrocosm.

AIDS: Research and Funding :: essays research papers

AIDS is slowly becoming the number one killer across the globe. Throughout numerous small countries, AIDS has destroyed lives, taken away mothers, and has left hopeless children as orphans. The problem remains that funding for the diseases’ medical research is limited to none. In the country Brazil, HIV/AIDS has been compared to the bubonic plague, one of the oldest yet, most deadly diseases to spread rapidly across Europe (Fiedler 524). Due to this issue, Brazil’s government has promised that everyone who has been diagnosed with either HIV or AIDS will receive free treatment; however, this treatment does not include help in purchasing HIV medications, that â€Å"carry astronomical price tags† (Fiedler 525). Generic drug companies have been able to produce effective HIV medications that are not as costly if compared to the prices given by the huge pharmaceutical companies. In contrast, the U.S. government has now intervened with these generic companies hindering them from making HIV medications, which may not be as efficient if made by the pharmaceutical companies. Not only are these drug companies losing thousands of dollars against generic drug companies, but also tremendous profit that is demanded for marketing these expensive drugs as well. â€Å"How many people must die without treatment until the companies are willing to lower their prices, or to surrender their patients so generic makers can enter market? (Fiedler 525).† With this question in mind, what ways can we eliminate the HIV/AIDS epidemic across the world? With research, education, testing, and funding we can prevent the spread of HIV to others and hopefully find a cure. Everyday researchers have proposed new methods of how to control the HIV virus from turning into AIDS. A combination of effective HIV medicines help stop the formation of new copies of HIV as it reproduces in your body. This technique helps to keep your CD-4 cell count up and your viral load down. CD-4 cells are one type of immune cells that assist to fight off the virus, the higher your count the stronger your immune system (Nakashima 77). Whereas, your viral load is a measure of HIV in your blood and your treatment goal is to have the lowest viral load possible. People with higher viral loads tend to progress to AIDS and become sick sooner than those with lower viral loads (Nakashima 80). Successful HIV medications can prevent other infections common with AIDS and can help you live longer.

Far from the madding crowd Essay

In ‘Far From the Madding Crowd’, Thomas Hardy examines different types of love. Consider the relationships Bathsheba has with Gabriel, Boldwood and Troy; consider also Troy’s relationship with Fanny Robin. What conclusions does Thomas Hardy wish us to draw about the nature of love? Support the points you make with close reference to the text. You must also mention the social context of the novel and any relevant literary tradition. Bathsheba is a very vain woman who likes to think very highly of herself, in the first appearance she makes in the novel, she is admiring herself in the mirror. The last word in Chapter 1 is ‘vanity’. Hardy has established some of the features of two of the main characters and made us curious about this development of the relationship between Oak and this vain but handsome girl. Bathsheba was not a conventional woman of her time. She was an unusual for a woman of her time because she was very independent. She also refused her first offer of marriage although penniless and living with her aunt. Women at this time relied heavily on marriage. Women at that time often also married for security. Bathsheba is quite teasing with men, for example, when Gabriel Oak holds her hand, she suggests: â€Å"But I suppose you are thinking you would like to kiss it? You may if you want to. † But when Gabriel says, â€Å"I will. † She instantly says, â€Å"No you wont! † This shows that she is teasing, and she can get some men crazy about her. Her relationship with Gabriel has its ups and downs. Gabriel cares for Bathsheba so much but as the novel goes on, Gabriel realizes that there is no chance that he will marry Bathsheba because two other obstructions are in the way, the similarly vain Sergeant Troy and Mr. Boldwood. Bathsheba’s relationship with Mr. Boldwood is very awkward because, she only sent the valentine letter as a prank. It all started off when Liddy and Bathsheba were writing a Valentine letter to ‘little Teddy Coggan’. But Liddy suggests, â€Å"What fun it would be to send it to the stupid old Boldwood, and how he would wonder! † Bathsheba does not agree to the idea at first and says, â€Å"No, I won’t do that. He wouldn’t see any humour in it. † She was right. But Boldwood takes it so seriously and becomes absolutely obsessed with her, â€Å"My life is a burden without you, I want you – I want you to let me say I love you again and again! † When Bathsheba tells him the truth about the Valentines card, Boldwood does not want to and cannot accept the fact that it was a joke and a prank: â€Å"No, no, no. Don’t say thoughtlessness! Make me think it was something more – that it was a sort of prophetic instinct – the beginning of a feeling that you would like me. † Then Troy comes into the novel. During that period of time, there were strict rules governing the etiquette of behaviour about men and women being alone together and they certainly would not publicly touch each other or their clothes. This makes their meeting highly irregular. Bathsheba would be particularly vulnerable in this situation. Troy is similarly vain and teasing like Bathsheba, this enchants her, â€Å"Thank you for the sight of such a beautiful face! † He also often repeats the word, â€Å"Beauty† aimed obviously at Bathsheba. When they depart after their first ‘encounter’, she is very happy and feels flattered. She looks in the mirror (as usual) and repeats Troy’s words, â€Å"Goodnight †¦ beauty! † Bathsheba is aware of her beauty, and she feels that if some handsome man in uniform compliments her on her looks, then that is very rewarding for her and it boosts her self-confidence. Also, Troy’s showmanship with his sword swept Bathsheba off her feet. Also, because Bathsheba would have been very nai ve and inexperienced in the ways of love, she found it very hard to resist Troy. Bathsheba and Troy’s relationship, was more of a sexual love than a real love: â€Å"She felt powerless to withstand or deny him. He was altogether too much for her. † Another sign of Bathsheba’s vanity was that, she only married Troy because he had said he saw a more beautiful woman. So, Bathsheba went all the way to Bath just for Troy. But later on in the novel, Troy does not show that same feelings as when they first met. Instead, Troy becomes more involved into Fanny Robin and regrets ever turning her down. The type of love Fanny Robin loves Troy with all her heart; she even walks miles just for him. Many young women in the Victorian times would have eloped to marry soldiers. This was called ‘Scarlet fever’. This would be a disgrace to the girl and her family. Hardy’s aunt Martha was said to have eloped with a soldier When she asks Troy when they will be wed, Troy does not even understand what she is talking about. Fanny asks, â€Å"When will it be? † Troy then asks â€Å"What? † Then Fanny tries to remind Troy, â€Å"That you promised. † Troy again, forgetful, â€Å"I don’t quite recollect† Then Fanny desperately says, â€Å"O you do! Don’t speak like that. It weighs me to the earth. It makes me say what ought to be said first by you. † Fanny wants to get desperately married, but Troy wants her mainly for sex and for more of a ‘casual’ relationship. Troy gets very angry and upset when he sees the coffin with Fanny Robin and the baby in it. Tragically, Fanny died of childbirth. The baby was still born. Many deaths occurred due to lack of technology including childbirth. He completely forgets about what he had with Bathsheba and thinks of what he could have had with Fanny. Troy’s reaction to her death and his disregard for Bathsheba shows he is the type of man who only wants what he cannot have. When Fanny was alive, Troy showed little interest in her predicament. I think that the message Thomas Hardy is trying to get out is that love can only be true, not just for jokes and pranks (the valentines letter. ) Love also has to have two people involved not like Fanny Robin and Troy at the start of the novel. In conclusion, Hardy ended the novel happily, because he knew that is what the readers wanted to read. The story was printed into a monthly magazine and for a Victorian readership; a happy end involved a marriage. Bathsheba was first attracted by Troy’s good looks and superficial charm and preferred these qualities to the more traditional ones of security and love offered by Oak and Boldwood. But when Fanny dies, Bathsheba finally realizes that Troy’s is actually a womanizer and he is disloyal. Hardy, himself did not rate marriage very highly as he had an unhappy marriage. So by the end of the novel, Bathsheba becomes more sensitive to others and realizes that she should have accepted Oak’s initial proposal, rather than Troy’s, and that she would have been much happier with Oak.